Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how mhmt.co.uk ("we," "us," "our," or "the Site") collects, uses, and protects your personal information. By accessing and using this website, you agree to the terms of this Privacy Policy.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other contact details you voluntarily provide through forms or enquiries.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Small data files stored on your device to enhance your browsing experience (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and other analytical metrics.
How We Use Information
We use collected information for the following purposes:
- Analytics and site performance monitoring via third-party services.
- Affiliate tracking and commission reporting from linked casino operators.
- Site improvement, user experience optimisation, and content personalisation.
- Responding to your enquiries and communications.
- Fraud prevention and security purposes.
- Compliance with legal obligations.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour and site performance (Google Analytics, similar tools).
- Affiliate Tracking Cookies: Monitor referrals and commission eligibility from casino partners.
- Marketing Cookies: Support targeted advertising and campaign measurement.
You can manage cookie preferences through your browser settings or opt-out of non-essential cookies via our cookie consent banner. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
This Site contains links to third-party casino operators and affiliate partners. We do not control or endorse the privacy practices of these external websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in gambling activities. mhmt.co.uk is not responsible for the privacy practices, content, or security of linked websites.
Important Notice: Linked casinos operate independently. Verify their licensing, jurisdiction compliance, and responsible gambling policies before participation.
Your Rights
Under UK law (including the UK General Data Protection Regulation), you have the following rights:
- Right of Access: Request a copy of your personal data held by us.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal retention obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Retention periods vary based on data type:
- Contact enquiry data: up to 2 years.
- Analytics data: up to 26 months (default Google Analytics retention).
- Affiliate tracking cookies: as per individual affiliate partner policies (typically 30-90 days).
- Legal/compliance records: as long as required by applicable regulations.
You may request deletion of retained data subject to legal obligations.
Contact Us
For questions, concerns, or to exercise your data rights, please contact us:
Email: privacy@mhmt.co.uk
Website: mhmt.co.uk
We will respond to your request within 30 days of receipt.
This Privacy Policy is effective as of January 2026 and may be updated periodically. Continued use of the Site following any changes constitutes your acceptance of the updated policy.